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For those who like H!P ^_^, plus a learning experience!

Morning Musume PVs Through the Years!: Well…this is a bit messy for a 20th Anniversary?

Welcome back to another chapter of Momusu PVs! Wooooo!  Anyways this has been due for quite a while so it’s great to come back and do another one of these posts!  This post covers a lot of different changes in Momusu from a single without Riho/Zukki and the introduction to Kaedii & Yokoyan to the simulataneous and random addition of Country Girls’ Chiichan and the graduation of Duu (with a little lack of Maachan as well, due to injury).  So we’ll take a look at Sexy Cat no Enzetsu, Mukidashi de Mukiatte, Sou Janai, Morning Misoshiru, BRAND NEW MORNING, Jealousy Jealousy, Jama Shinaide Here We Go!, Dokyuu no Go Sign, and Wakaindashi!.

Sexy Cat no Enzetsu

The Song: The track itself doesn’t really have to much to offer in the information department.  Though it is known that Fukuchan, Duu, and Sakura are the song leads here and they are represented as cats!

What Genre is it?: It’s pretty playful sounding, a little dance, a lot of saxophones and just as much mischievous attitudes around!

The Premise: From what I can gather, the group is kind of in this state of matureness and only sticking to the thing they’re doing and the three main singers are off to make the girls have more fun.  Of course towards the end, they succeed and the group is having fun and just bouncing of the walls!

The Setting: There’s three main sets and one minor?  The main set is where a lot of the premise is taking place which is in a big room with various chairs, books, lighting, and whatever else is involved.  The second and third are for dance shots, one looks like it’s inside some abandoned warehouse (kind of looks like the same place they shot ANGERME’s “Nana Korobi Ya Oki”.  The other is in a studio with random light bars and mirrors and the minor set is the alleyway shot for Mizuki, Haruka, and Sakura.

The Outfits: The group besides the main singers wore black dresses to kind of give off a slight goth feel to the already darker toned look of the PV.  However, it doesn’t become clear until Fukuchan, Duu, and Odasaku enter in with cat ears and faux fur to kind of set themselves apart from the rest of the group…not bad, but I’m sure the furry community enjoyed the tails in the PV

The Choreography: Just like the outfits, the choreo was also split between leads and the rest of the group.  The group did a lot of dancing in line with each other and there was a lot of chest pumping and some simpler dancing whereas the 3 leads had cat-like dance moves since they were the focus of the PV.

PV as a Whole: Altogether, I thought this was a pretty awesome PV/song…very mischievous and playful and I was happy that Duu was once again getting some lead time here and she added a lot of spice to the song.  While the remaining members didn’t get quite the time to shine, their presence in the PV was well worth it!

Mukidashi de Mukiatte

The Song: As it was the last to be shown off of the three A-sides, Mukidashi de Mukiatte surprised many with all the members getting some kind spotlight and the sound that it brought in comparison of its sister A-sides.

What Genre is it?: It’s definitely a EDM track from the group!

The Premise: None

The Setting: Well, most of the track is the dance shot which is a white (or black) room with these angular artistic towers…that’s pretty much it when it comes to that besides the bridge where it was just all black.

The Outfits: A leopard-like top and skirt which is pink with black spots and a grey jacket on top of them…seems like a bizarre walk down the same lane that “Help me!!” took long ago.  Though I feel like it’s more striking because of how barebones the set actually is so it kind of sticks out…not sure in a positive or a negative way…it’s just there.

The Choreography: What stood out to me the most besides the editing was the choreography which was pretty exciting and striking when the PV showed.  I pretty much loved the whole chorus especially the jacket thrusting and the splitting of the girls…it was pretty awesome, though there was a surprising lack of Duu (she had injured herself, so she ended up missing both the dance-shot for this and “Sou Janai”).

PV as a Whole: While it doesn’t take much to notice that this had barely any money behind it in comparison to both “Sexy Cat no Enzetsu” & “Sou Janai”, it still was the best song off the single with it’s pulsating beat and crazy hooks.  I also have to say the editing of the PV was also really good with the transitions, negative coloring, and even the bridge where face paint and black light were used…that was neat!

Sou Janai

 

The Song: What’s noteworthy about Sou Janai is the fact that finally one of the 12 Gen members is a lead and that’s Maria this time around!  While she might not be the best singer, she did managed to do well for this one.

What Genre is it?: Not quite as hard hitting as “Mukidashi de Mukiatte” but it’s more along the lines of ANGERME’s EDM-ish songs.

The Premise: This is one of those “I know there has to be one, but it’s flew over my head” situations.  Since it has an extended intro/outro, there might’ve been something with Maria walking in and the rest of the group teleporting in bubbles and the glass breaking to the end of all of them walking away after spending most of the PV standing like robots.  Like I said, there’s probably some guesses but nothing concrete.

The Setting: I can say that there’s two places where the sets are.  The first is the building hall where most of the close-ups, solo dance shots (well, somewhere) and smidge of the premise takes place.  Then there’s the actual dance shot which takes place I assume elsewhere in the building, but it’s easily recognized because of the red wall behind the group.  I guess you can also say a SMALL part takes place in black space (the constellation shots).  Not bad, a little weird with the red wall when otherwise the PV has a blue hue to it.

The Outfits: White dresses, but they look a little more modern.  I suppose it passed, but I can’t help that it feels like a cheap move here.

The Choreography: I will say that I do enjoy the dance when the girls were alone rather than when they’re together..it’s probably me though.  Kind of surprised they did it in two lines, but I feel like the other two A-sides had better choreo in the long run.

PV s a Whole: As most of the budget went into this one (those bubbles aren’t going to pay themselves)  Sou Janai felt both sophisticated and yet also cheap at the same time.  I feel like it should’ve got a different PV than what it actually got.  It was interesting to see Maria get the spotlight here and she didn’t do too bad with it…but the PV is an odd one for me.

Morning Misoshiru

The Song: Morning Misoshiru was the product of the group actually promoting Miso soup for the coming winter so they had a surprise and it was a song!  Though it basically is just “Morning Coffee” swapped one word out in its choruses.  This does come first because A. The PV was out first, B. This was before Maachan went on hiatus, and C.  Well, while it’s not an A-side, it does become a B-side for the next two tracks I’ll be talking about.  This was also the first PV to include newest members Kaede Kaga & Reina Yokoyama.

What Genre is it?: Poppy, but less organic sounding than “Morning Coffee”.

The Premise: The girls camping and the new members join in the fun, simple and not difficult to explain!

The Setting:  Inside and outside the tent…kind of a basic setting, and around a fire pit there’s always that xD.  But let’s be honest, I’m just happy they’re outside and not in a studio xD

The Outfits: Casual pretty much, although from what it looks like, it’s more like Autumn clothing with hats and sweaters.

The Choreography: There are bits and pieces of some of the choreo in the PV, but it’s kind of half-assed because the girls are kind of celebratory towards the occasion and so there’s a lot more other things happening beyond choreo (wasn’t even expecting though.

PV as a Whole: I’ve never really cared for Morning Misoshiru because it was just a quick money grab from the Miso soup products being sold.  The arrangement too felt less special than the original.  What I will say is that it’s a cute PV, not a good one to introduce Kaede and Reina (as they had no lines).  Cute but not very memorable.

BRAND NEW MORNING

The Song: As the leading A-side for their next single, BRAND NEW MORNING to me marked the actual debut for both Kaede and Reina as they had lines this time and a stronger appearance than in “Morning Misoshiru”.  However, on the flipside of the coin, Maachan was absent for this and “Jealousy Jealousy” due to a back injury she sustained at the end on 2016.

What Genre is it?: EDM as per usual, but it sounds a bit march-like and smidge ethnic in places.

The Premise: None here

The Setting: Not quite sure of the setting, it seems like a bit of a red, golden version of some past A-sides but with curtains and pillars with many spotlights filtering around the set.  Kind of simple in the long run.

The Outfits: As the PV brought in only one outfit for the PV, they all match well.  Definitely reminding me of the “Ai no Gundan” outfits, but without the berets.  It’s a red/black outfit with some gold additions across different parts.

The Choreography: I have to say, the thing that stood out in the PV was the choreo one again tapping back into their formation dances and I’m not complaining as they were pretty sharp and newcomers Kaede and Reina had some pretty big parts to their own.  Add on some flag-twirling sessions and you got a pretty energetic set-up.

PV as a Whole: Honestly, while I do love the song itself, but the PV felt very safe for the group giving us the formulaic dance-shot, close-up session that we’ve been getting for quite a while now.  Still, it’s decent and Kaede and Reina already look like they fit in smoothly!

Jealousy Jealousy

The Song: Nothing to really comment about how special it is, I guess it’s nice they brought back some rapping sections and hearing Miki take more of a leading role is quite nice too.

What Genre is it?: Slightly reminds me of Platinum era with strings involved and a steady beat alongside more of the recent sound that Momusu was taking with horns and the funky sound!

The Premise: Nothing really, but I do find the girls walking from the white side to the black side in vice versa interesting.

The Setting: The PV’s main set is probably the black and white split screen-esque set which is where a lot of the premise (maybe?) is found.  The dance shot is more of a checkerboard-like stage which looks cool to watch, but once the raps start the changes slightly to add more color.  Then there’s the mannequin scenes where the girls are rotating in front of red curtains.

The Outfits: The group dons two outfits for the PV, One is the main one of choice and it’s a white dress which is seriously boring nowadays since everyone in H!P has to don a white outfit in at least one of the PVs.  The other though is a bit more interesting but not shown off enough.  They’re casual hip-hoppish clothes and adds color to the monochromatic PV.

The Choreography: I actually don’t remember too much from the choreo side of things except whenever Kaede and Reina get the leading move in the chorus, but otherwise, I suppose it was rather standard for them.

PV as a Whole: Don’t know why, but this one didn’t really stick out to me like “BRAND NEW MORNING” did.  I mean it was great to see rapping and Miki in the front, but the song itself felt more like something left for an album or something like that.

Jama Shinaide Here We Go!

The Song: Moving on, we get into the last single to feature Haruka and the debut for Chisaki Morito who was added to the group after her other group, Country Girls went on a weird hiatus.  This song in particular doesn’t have special notes to say about it

What Genre is it?: Lighter EDM, but still kind of got a strong beat behind it.

The Premise: While it doesn’t fully show until the end, but it’s like the girls are breaking through a mirror

The Setting: A lot of the PV is set through its dance-shot which is pretty bare-bones here going for a black set with 6 lights shining behind the group which is lead into the other shots which is mostly in front of a mirror (or a window).

The Outfits: It seems that the group has 2 outfits for this one.  The main one is the black dress with a white (prismatic top).  It’s nice there’s somewhat of an effort with the outfits here as their classy and kind of cool.  I do like the kind of beige fabric added to the dresses too.  The other outfits are a bit relaxing and somewhat casual outfits as the girls have their own look.  I do like Harunan is wearing a hat though…funny she’s the lone one here.

The Choreography:  The dance itself is a lot more flowing and a bit more emotional set than other PVs in recent times.  It’s like a mix of “Ima Sugu Tobikomu Yuuki” and “ENDLESS SKY” with the wavy arms and just overall smooth moves from all the girls.  Though there’s nothing that totally pulls me into the dance like older songs did.

PV as a Whole: Jama Shinaide Here We Go! of the 3 A-sides off this single is the one that doesn’t quite reach the mark for me.  Maybe it’s just the overall awkwardness of everything that caused me to kind of forget about it.  It’s dark and mysterious, but there’s not a whole lot of depth to it…I think maybe the effort went to the other songs…

Dokyuu no Go Sign

The Song: The next track up is a another pretty straightforward song and it brings back the split into vocal/dance units which means that Erina, Haruka, Ayumi, Reina, Kaede, and Chisaki are not present in this track vocally, but are the main dancers for the PV.  That should be said that the remainder are the leads of the track.  Boy they have lines for days and I appreciate that.

What Genre is it?: Very energetic pop/rock like a ska-less “Koko ni Iruzee!” or plenty of Buono! songs!

The Premise: None here…

The Setting: White room and green screen.  Actually the white room reminds me of a couple older H!P PVs (namely Manoeri’s “Onegai Dakara…” and Juice=Juice’s “Watashi ga Iu Mae ni Dakishimenakya ne”).  The green screen tries to pop more color in there and there are paint effects (which seems to remind me ironically of Juice=Juice’s “Jidanda Dance”) but it’s a boring af set.  Doesn’t help that “Jama Shinaide” has the same problem…  The only time it gets close to being decent is the bridge when the song shifts into its classical motif.  The room gets a blue hue and the dancers are a LOT more visible but I talk more below…

The Outfits: I swear, white on white background never works and it seems that once again its become a problem!  The vocal group are wearing white jackets but they have blue with red spot dresses on to make them stand out whereas the dance unit is wearing white pants and there’s barely any color coming from their undershirts.  It’s pretty glaring that the director was messing up this part.  They also have once again different casual clothes, but since the camerawork is so frantic, we barely get to focus on them.

The Choreography: So with the split, the teams are what like they feel like back in “Oh my wish!”.  The vocals still have their own dance choreo and it’s there, but it’s not quite as upfront as the actual group that dances and they’re dance looks pretty hardcore with gymnastics and crazy moves.  However, due to the white on white situation, their moves are hard to focus on and keep on fading into the background.

PV as a Whole: The song itself is fine, one of the better non-EDM songs that Momusu has done which is a breath of fresh air for them.  Little bummed about the group split, but I regardless enjoyed the song.  The PV though, I think could’ve been handled MUCH better.  The whole white-on-white was distracting enough and trying to focus on the choreo was hard enough with how many camera-cuts this has.  Yeah, PV was a mess, for a good song…

Wakaindashi!

The Song: The last PV on this post, is of course the one that sends Duu off following her graduation and she’s all over the song with lines and face-time.  Though interestingly enough that Akane, Reina, and Maria are the only other girls to get solos (because they’re the youngest members).

What Genre is it?: Seems like this song took more of a tropical house sound, but breezy pop too.

The Premise: I don’t think there is one, it’s just Duu on a bus with Momusu (or herself) and she’s traveling around.  That is until the Complete Edit was released where it does have a bit more emphasis on a premise.  It basically begins with the group getting on a bus at night and then Duu falls asleep and the song plays and at the end of the song she wakes up to get off the bus while the remaining members drive on.

The Setting: So a lot of the MV is set outside from in a bus to a part of a city.  Though they’re also on a set for the dance shot (which isn’t there as much as the other) and once again…another white room (which might’ve been the same as “Dokyuu no Go Sign”).  You can tell I really like they’re outside moreso than the studio.

The Outfits: Unlike in the previous MV, it seems that the casual clothing is seen moreso than the uniformed set.  To be quite honest though, the dance-shot outfits are boring af being once again white dresses (seriously UFP…quit using them so damn much!!).  Going back, the casual outfits look nice and we get better looks at it and it’s not quite as flashy as the ones in “Dokyuu no Go Sign”.

The Choreography: From the small amount that we did get from the PV, I like the fact that at some points they form a “Do” as that’s roughly (Duu).  Though beyond that, a lot of the dance centers around Haruka but that’s an obvious conclusion.

PV as a Whole: Wakaindashi! was made for one thing and that was to send Duu off and it did a pretty good job, I do find that most of the budget was placed here since they actually went outside for the PV which hasn’t happened for a while!  Best of the single that’s for sure!

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