So todays post is really about the introduction of the 9th Gen, which was long awaited and needed after the triple graduation that was 2010. Yup at the beginning of 2011 we were introduced to our new generation that consisted of Riho Sayashi, Erina Ikuta, Kanon Suzuki, and Mizuki Fukumura. They were the new blood of the group (although the age gap was pretty damn evident). Of course we’re going through this era that was pretty much this lineup up to Ai-chan’s graduation (which was also the debut of the 10th gen, but that’s the next post). So the PVs I will be reviewing are Maji Desu ka Ska!, Only you, Kono Chikyuu wo Heiwa wo Honki de Negatterun da yo!, Kare to Issho ni Omise ga Shitai!, and the Ai solo, Jishin Motte Yume wo Motte Tobitatsu Kara.
Maji Desu ka Ska!
The Song: Like I said, it’s the debut for the 9th Generation and they were going to get a pretty big boost to show off this new blood of Morning Musume. Of course the first lines are split between the newbies while the elders get the second part of the verses with Ai/Reina taking up most of the other lines. It’s definitely a much brighter song than previous entries from Morning Musume so it’s a much needed and pleasant feel.
What Genre is it?: Ska of course! It’s in the title!
The Premise: There wasn’t one to be found out…although there is a kind of interesting story with the whole Aika in the grandpa outfit. It’s supposed to be based on a folk legend based on and old man and cacti…Yeah something us Westerners wouldn’t totally understand otherwise.
The Setting: It’s like they took the white room from “Onna to Otoko no Lullaby Game” and reused it again. Though they took this song quite literal by putting the kanji of the song and well…stuck in the middle of the dancefloor (with the members dancing playing around it). Otherwise there’s not much else to it besides the solo shots with the colorful backgrounds. Kind of empty though considering how wide it looks.
The Outfits: To be honest, the outfits for the most part really reminded me of something Avril Lavigne would wear. It’s kind of like they’re wearing punk outfits. The newer members have somewhat more bold colors (it’s not their member color mind you). The only other thing here is that Aika was the only one to have a 2nd outfit (bring the old man getup, ironically). It was interesting and I loved that the girls accessorized here. Though the new girls had skull n’ crossbones on their jackets. Cool though!
The Choreography: For being a Ska track it was hard to picture there’d be a dance to it (Koko ni Iruzee! had one, but it wasn’t exactly together dancing). It also brought an interesting twist by adding line dancing in the chorus. Have to say that it’s great to see the group smiling and having fun and just looking like they enjoy bring around each other (though it does make me wonder how fragmented it really was considering the age gap and everything). Overall it was OK.
PV as a whole: Even though the single had to be pushed back because of the Touhoku Earthquake, Maji Desu ka Ska! was pretty good to introduce the new generation equally. I know we had a poppy song with “Seishun Collection” but this one was so genki and brought the members into a brighter light especially with the graduation that had happened a single before. The PV felt slightly empty but the energy and goofy atmosphere made up for it. Though the whole Aika thing flew by my head even though it’s clever wordplay/meaning etc.
The Song: It didn’t seem like Tsunku was totally ready to leave the Emo-musume songs and released this wacky entry. Initially, I was thrown off by the verses but it just seem like Tsunku fell in love with using triplets in the song but I quickly fell in love with it. It’s also known unofficially as the song that really split the fandom of Riho who was the only 9th Gen member to get solo lines next to Ai-chan, Gaki, and Reina.
What Genre is it?: Back then, people thought it was pretty dubsteppy, but honestly it doesn’t come off that way, just some clever musical choices here. It’s a pretty cool song that’s set along their more dance-centric style that they’ve been used to.
The Premise: Nothing to note in this area.
The Setting: Most of the PV is the dance shot which is shot on a stage with some drapes behind (sounding like something they’d utilize later). Of course this set transitions from it’s white setting to a red setting. The other big group setting is when they’re sitting together and cadelabras surround them and diamonds float around the group too (digitally of course). Then there’s the solo shots that feature the ladies with a diamond-like background (like pretty effects).
The Outfits: It was pretty weird to see the group getting such boring outfits for Only you. It’s all white! (like “SEXY BOY”). Though it seems the generational gap appeared again but through their outfits. It seems like the new members got these short outfits while the elders got something that’s more towards dresses. At first it didn’t seem so bad, but watching Riho when she gets the front line, it looks slightly awkward…couldn’t they have bothered just having the members fit in the group at this point???
The Choreography: I can say that their dancing has slightly gotten a bit more stronger starting with this PV. There’s just a lot of quick and sharp movements involved and all the members looked comfortable doing it. I love the dance and seeing so much intuitive motions really had me excited.
PV as a whole: Everyone thought after “Maji Desu ka Ska!” the group was going to focus more on the new members with their music, but Tsunku blew that out of the water and gave us a pretty edgy and cool song overall. Yeah, the PV is kind of a glorified dance-shot, but there’s just something about this PV that caught my eye. From Riho’s apparant push to Ai-chan’s sudden short blonde hair to even Gaki getting auto-tuned, Only you was a blast and is one of my favorite songs from Momusu in recent times.
Kono Chikyuu wo Heiwa wo Honki de Negatterun da yo!
The Song: We’re finally here, Ai-chan’s final single which was a big deal to many as she was leader since Mikitty’s departure. I was surprised she did get her own edition and it was made a big deal. This single was also the first to be quite revolving as in this song and “Kare to Issho ni Omise ga Shitai!” had PVs that rolled into one another in an endless loop. It’s a pretty interesting concept and one that I felt worked.
What Genre is it?: It’s very disco-centric. Upbeat and has a lot of groove to it!
The Premise: I’m not sure of the premise. I mean it does begin with the ladies sleeping and waking up in a dream simultaneously the same? Though I don’t think it’s much of a premise though Ai gains a star at the end…Kind of vague premise (if that was the case).
The Setting: Starting off, we see the girls sleeping in a white room as they wake up and make the transition over, the setting changes incredibly! The setting is in space (well for the solo scenes) while the dance shot is clearly taken from Rainbow Road. Yeah the one from Mario Kart (reminds me of the MK8 remake of the N64 Mario Kart to be quite honest!). There’s also the group closeup scene which is still on the fantastic and colorful setting and the solo shots which consisted of the girls standing in front of silver sparkles basically. Definitely a pretty video, though busy as shit!
The Outfits: They have two although one clearly takes priority. The first is their sleepers and pajamas which are all different between the members which is cool and once they enter the twilight zone, the outfits dramatically change to these golden goddesses. Even better that all the girls wear similar outfits! They looked real good, especially Ai and Gaki…whew~~
The Choreography: After the more aggressive “Only you”, Kono Chikyuu. lightens the mood up a bit and kind of has this weird line dance but in a disco-y way. Though it was pretty good regardless for the 8 of them. What, you’re wondering why 8 because there’s 9 members? Well, during the “Only you” promotion Aika injured her leg well enough that she had to basically not appear in any dance-shots from here onto her graduation unfortunately. Still what a pretty fun dance.
PV as a whole: Being the first part of this pretty lengthy video, Kono Chikyuu… was a kind of soft-hitting disco song that really made Ai-chan become the pretty awesome vocalist she is. It’s a pretty fun song with a pretty damn colorful PV with such a mix this song definitely left a mark on me…though could it be surpassed?
Kare to Issho ni Omise ga Shitai!
The Song: While Kono Chikyuu… was the love letter for Ai from the group, Kare to Issho ni Omise ga Shitai! was more about the future of the group and how they would move on. Interestingly enough, the song is actually the B-side of the single. Originally, it was a double A-side but due to Ai’s edition of the single it would’ve thrown the sales for a loop. This song was more around Reina and Sayumi though let’s be honest Sayu had so much facetime here that it might as well been her song XD.
What Genre is it?: Definitely idol pop at its finest, including synth horns for gosh sakes XD. Also very genki something we haven’t seen in quite a while.
The Premise: There’s a lot to this PV though do they all lead somewhere….not really because we’re in Sayumi’s dream and boy is it wacky as hell. I mean there’s points where it tries to go somewhere, but it rewinds itself back and repeats the process. It’s very wacky and had some pretty bizarro situations.
The Setting: Well, I mean suffice to say that like it’s A-side, it’s heavily done by green-screened. Add some vivid colors and wild animation, you basically have the video! Plus it is viewed as Sayumi’s dreamscape so the setting was going to be random and silly. Most of the time we get the members doing something random here and there. Though they do have group shots together (although there’s not a WHOLE lot going on there since Aika is in these shots too and she’s once again dutied to sit on a stool).
The Outfits: Unsurpringly enough if you’ve read this far, then you should know that the outfits would just be as wild and random as the PV they were given. Each of the members has their own unique outfit that quite surrounded by the colors of yellow, blue, and orange being the predominant choices (though Ai-chan got some red). They’re so bright and adds to the lighthearted atmosphere of the song and PV as well!
The Choreography: I was kind of shocked to learn that this PV actually had no dance. Might be because of Aika, but it didn’t seem like it was going to happen regardless. Otherwise most of the video with them dancing is in the group shot but they’re just bouncing around and being cute and peppy.
PV as a whole: Well, knowing that this PV and “Kono Chikyuu” are played together as an endless roll which is pretty unique to the group. Even watching it, I was so happy to see something like this because it feels like it’s been forever since the group was having so much fun and being crazy random. Even to the point where the members started to make wacky faces. It’s one of those rare times where I was just head over heels for the entire package. It’s one of my favorite tracks today!
Jishin Motte Yume wo Motte Tobitatsu Kara
The Song: So the final PV I’m talking about in this post is actually a solo song from Ai-chan (which we all know, was her love letter to the fans basically). It’s not the first time this time, but this is the first that we get a PV for such a moment. There’s not too much I can say otherwise, but it does start a trend of graduating members getting their own PV. For me, Ai’s song was pretty straight to the books…maybe a little too much, but hell Ai sung it well!
What Genre is it?: It’s actually a a pop/rock song (odd for Ai, but hey w/e).
The Premise: Not too much, but it does kind of show Ai remembering the past (with all those pictures of her past strung across the room and all that). Not much else really lol.
The Setting: It kind of mostly sets itself in a studio for the most part which does give the impression of a more intimate setting perhaps? The otherside of this kind of puts her in this barren set with pictures of her tenure in H!P strung across. Kind of plain, I suppose.
The Outfits: There was only one outfit Ai wore for this video and it’s a rather simple suit and jeans kind of ordeal. Not much else to really comment about here since it really is that simple.
The Choreography: None here to be quite honest.
PV as a whole: Being the first PV to just have one member at its focus. Jishin Motte…while sent Ai off on a good note is otherwise a very bland PV. I mean the two settings was nice and the pictures were cute, but let’s be honest Ai was definitely done with being an idol and it was showing heavily here. I mean she could’ve done more than swiveled around and hung around her mic…it just didn’t do much for me.
NEXT TIME: TO THE 50TH SINGLE!!!!!