Well, it’s time to talk about the current times with what is the beginnings of the 12th Generation of girls: Maria Makino, Haruna Ogata, Miki Nonaka, and Akane Haga. There was a lot of hype standing here considering this was another 4-nin addition! So I will be talking about the 7 PVs here: Seishun Kozou ga Naiteiru (and it’s Another ver.), Yuugure wa Ameagari, Ima Koko Kara, Oh my wish!, Sukatto My Heart, and Ima Sugu Tobikomu Yuuki
Seishun Kozou ga Naiteiru
The Song: Seishun Kozou ga Naiteiru might be the primary A-side, but it wasn’t the first to release oddly enough. The tune is very heavy in EDM (more than some of their past A-sides). While it didn’t show off the 12th Gen girls very well, this particular PV (and another) features a surprise twist. Zukki was injured during this time and to make up for a similar happening with Juice=Juice, Karin Miyamoto took up her place. She did appear a little too much and it took away some of what I wanted to enjoy of the PV, but it was a nice thing she did for Kanon.
What genre is it?: EDM
The Premise: None
The Setting: It seems like most of the PV is shot in a room (like “Password is 0” with a kind of futuristic design in the middle back. The solo shots have colored light bars (ala “Brainstorming”) and there were somewhat smaller group shots (12 Gen in one, Ayumi, Mizuki, Erina, and Sakura in another, and Riho, Haruna, Masaki, and Haruka in one (I suppose Zukki was to be here, but injuries) and Karin by herself. There was also a setting with the girls holding parasols (except 12th Gen as they hold paper fans in the intro and Karin doesn’t gett any).
The Outfits: Seems like the group has one uniform outfit and it’s the silvery dresses with the spiky shoulder guard XD. The biggest difference though is that the 12th Gen has a noticeable black cover whereas the rest of the girls are mostly in silver. They’re OK, but the spiked shoulders is a tad out of place.
The Choreography: Being as the group is into their formation dance, this one is no different. It’s a decent dance and there’s some cool parts like the chorus and the chanting sequences. It’s a little messy, but I think it was due to how many girls there are now hahah.
PV as a whole: It’s a faily standard PV as things go, but a lot of fans had really kicked it down because o a lot of different things from how boring it is to the overabundance of Karin and even the lack of interesting things coming from the new girls. HOWEVER…
The Premise: I feel like there’s definitely a story to this PV from the 12 Gen girls looking at the other members and seeing how they are. There’s so many theories as to what everything is meant for and I love it! We haven’t had a story to a PV in a long while!
The Setting: While it is mostly green-screened, the fact that it was a train setting is pretty neat (nothing like “Joshi Kashimashi Monogatari” but it is a start). The dancing is mostly set in a forest and there’s shots of the girls ripping holes in a paper wall. Add in a chocolate smokescreen in the dance break and Sakura raining down during the final chorus…it’s a busy looking PV but a very beautiful looking one.
The Outfits: Seifukus huh? It seems like they really are separating the new girls from the already established ones. The new girls wear white seifukus while the remaining members wear something different with a navy blue jacket on top. There’s also a scene where the established members are in tour attire doing cheerleading.
PV as a whole: Being the PV that was done by a winner of a contest, this version of Seishun Kozou ga Naiteiru is quite a favorite amongst fans for the breath of fresh air away from the simplistic PVS we’ve been getting. Also it’s nice to see Zukki involved here (though not in the dance ironically).. Bizarre, yet pretty is what I got from this and I hope they hire Shibue to do more in the future!
Yuugure wa Ameagari
The Song: Released last between the 3 A-sides, Yuugure wa Ameagari was a pretty interesting song that didn’t follow many current trends. Though like the above PV, Zukki was absent as well, leaving us once again with a LOT of Karin to be involved. Still, it’s a nice slower song and stuck on me stronger than the other two A-sdes too.
What Genre is it?: It’s a bit like “Toki wo Koe Sora wo Koe” albeit with a little more oomph to it.
The Premise: None
The Setting: It’s really hard to defend how cheap some PVs are these days from H!P, but this one while pretty, was the worst In quite a while. I mean a white stage with one lone Sakura tree is just not cutting it really and while dimming the lights and making it look Autumn-like is a nice touch there’s just something about it that feels like it was so 10 dollars to make.
The Outfits: I also kind of found the outfits a tad bit lacking in comparison to the other 3 PVs released. I mean the new members all don white dresses (seems to be the in-thing for newly joined Hello! Project members as of recent) while the remaining members (and Karin) don light blue satin dresses which look nice, but good lord does it make Maria, Akane, Miki, and Haruna O. stick out (which works out due to the choreo).
The Choreography: I love the fact that they made the dance look so smooth and ballet-like as they do circular formations throughout (even the 12th Gen hangs in the middle and has a significant part during the dance break). It’s nice and safe but pretty to look at.
PV as a whole: Like with the main PV above, the fact that Karin took up a lot of close-ups bothered me a little bit, but she does go in the background in the 2nd half at the least. The PV felt cheap and the lonely Sakura tree did not help the situation any better. With the song, it’s pretty good, but I mean with the only thing sticking out are Karin, the dance break, and Masaki’s piano-mimicry…it was a boring PV otherwise.
Ima Koko Kara
The Song: As the first song shown off due to its tie-in to the Precure movie, Haru no Carnival, Ima Koko Kara is sort-of a cover? It’s their spin of the theme of the movie which is a bit more EDM along with the stringswork. Strangely enough Zukki was in this AND she was dancing (odd that this came out first and the other two A-sides didn’t have her in the PV). There is also a group of kids that join the group in the 2nd chorus, but that’s not all great because it ends shortly after it…it’s a strange song for me.
What Genre is it?: Anison/EDM
The Premise: Despite the tie-in there was no concrete storyline for the PV.
The Setting: *sigh* Even cheaper, it’s just a black set with neon lights firing behind them (and scenes from the movie intertwined) and some solo shots with rose petals (digitally) falling…
The Outfits: It seems like the group is actually color-coded in these sparkly dresses by their Generation (except Sakura). 9th Gen takes up Purple, 10th takes up Green and 11th/12th take up Red. Simple dresses, but nice with the hairstyles of some of the girls.
The Choreography: I think the dance is actually taken from the movie due to the syncing of scenes from said movie and the girls that mirror each other pretty well. What does happen is that kids join in to dance (scary to think one of them is a boy, considering the series is a GIRLY one). Basic, but understandable why that is.
PV as a whole: I still am not a fan of the song, which does hamper my enjoyment of the PV which is just as cheaply made as “Yuugure wa Ameagari”. Kind of chintzy, the effects look rather bad in higher quality and the addition of those kids kind of shot whatever enjoyment I had left. At least the girls’ solo shots were really pretty!
Oh my wish!
The Song: Moving onto the 2nd single they’ve released in the year, the primary lead song is Oh my wish! and it was a pretty good surprise because it shook up the vocal leads around quite strongly. We have Kanon and Haruka leading the song (with Masaki, Haruna, and Sakura as secondaries). Even Akane and Haruna O. have a dialogue solo as well! As for Maria and Miki, they’re have duet lines and Mizuki, Riho, Ayumi, and Erina are a dance team (as in they have NO lines in the song). Surprising twist, but definitely refreshing to hear other members get pushed.
What Genre is it?: EDM basically
The Premise: None
The Setting: It kind of looks like majority of the PV is set in a concert hall (on a stage like “Wagamama Ki no Mama Ai no Joke” and out in the main hallway it seems (where the full dance is). Of course there’s shots of them dancing on stage (mostly for the dance team & Zukki/Duu) and there was also a scene of the vocal team on a balcony singing as well. Overall, it’s simple, but compared to the other 2 PVs from this single, this is probably where the money went hahah.
The Outfits: Sadly, the outfits did kind of fall short on this PV. I mean the vocal team have plain white dresses on (ironically strange since “Yuugure wa Ameagari” and the 12 Gen in white dresses as and they’re mostly the same damn thing again. The dancing squad though has silver dresses…a bit plain-jane for me…I suppose they’re OK considering the setting, but…just a tad BLAH.
The Choreography: It is sad to see that the dance-shots are non-existing, but the dance is primarily focused around Mizuki, Riho, Ayumi, and Erina as they have the most ballistic movements and noticeable choreo when compared to the rest of the group which go in and out between the dancing and their own steps. It’s a strong dance (for the 4 of them), but the rest of it, it’s hard to tell what was going on.
PV as a whole: If it wasn’t because of the song, the video might not have struck as anything special otherwise. I do like the split between the vocal/dance group (first started in ANGERME’s “Nana Korobi Ya Oki”) and seeing the rest of the normal mains and giving it over to Zukki and Duu (who was all over this PV) was excellent! The PV otherwise is pretty much a standard H!P PV except it’s out on a live set and not so much a typical stage set.
Sukatto My Heart
The Song: Interestingly enough, it was the first song revealed from the single and it surprised some because of it’s 2011-esque disco-funk sound! Really it’s the standard song regardless with the normal leads like Sakura, Riho, Mizuki, Masaki, and some Ayumi. It might be my least favorite from the single, but it’s still quite decent.
What Genre is it?: Unlike the other two A-sides, this one had a more disco-funk beat (reminded me somewhat of Mark Ronson’s “Uptown Funk” with those bass clips and feel). It also kind of had a certain charm to it like “Busu ni Naranai Tetsugaku”, “Shining Power” and even Momusu’s own “The Matenrou Show”.
The Premise: None
The Setting: *sigh* And we’re back to a regular old stage set. It almost looked like it was done on the same stage as “Oh my wish!” but it’s not. Add in one HUGE disco ball and that’s basically the main set (for the dance). There’s solo shots of the girls in front of lights and a smokescreen, but this is short alongside solo shots of them in front of said big disco ball too. Meh…
The Outfits: Some fans really do think the nautical outfits as a throwback to their classic A-side, “The☆Pea~ce” and I can see it with the amount of blue and white all about. Though for some reason, Kanon, Masaki, Haruna, and Akane don hats whereas everyone else don’t. It’s a bit nicer than the “Oh my wish!” ones but it’s still slightly basic? I don’t know, but I’m not sure how the sailor outfits fit the song.
The Choreography: While not as explosive as the first PV, the dance is a little more easier to handle and it shows! Everyone is dancing together in the same ideas and some do stick out like Eripon’s flip and some interesting movements on the solo shots. I do think that this is probably slightly the weakest part of the whole thing, but it still looked good.
PV as a whole: Still doesn’t really rank high for me and Sukatto My Heart is kind of that throwback song, but there’s just something missing in this song where the other two made sense. I don’t know why, but this just didn’t stick to me in the end and was the weak link of the single.
Ima Sugu Tobikomu Yuuki
The Song: Finally, as the final A-side of this post, Ima Sugu Tobikomu Yuuki features Masaki as the lead vocalists (I know Tsunku said Miki too, but she has one solo). It does also have a lot of solo lines for most members (except Haruka, Kanon, Akane, and Haruna O….as they have solos in “Oh my wish!”).
What Genre is it?: It’s a bit lighter on the EDM in comparison, but it’s also got a twinge of anison it it too.
The Premise: None
The Setting: Why it’s no surprise this one is rather cheap too, taking place in a sort-of white room (like “Password is 0” and “Seishun Kozou ga Naiteiru” and even “Onna to Otoko no Lullaby Game”). Though it has a sunset vibe (which gives me “Ai Araba IT’S ALL RIGHT” vibes). Beyond that, there are small groupings hanging together in boxes…quite awesome and definitely was done better than a similar setting in “Kanashiki Twilight”. There’s also solo shots of Ayumi, Erina, Riho, and Mizuki (OIC) Miki, and Masaki in once again smokescreen.
The Outfits: Something about these red dresses make me think of Berryz Kobo’s “Shining Power” outfits which were also this kind of scarlet/crimson, they were definitely pretty and stuck out from the sunset background of the PV…very decent stuff!
The Choreography: Just like “Sukatto My Heart”, the dance isn’t quite difficult looking, but I do like how it looks like it flows way better for the 13-nin group all-around and various members get different moves here and there. I do like certain moves (Eripon’s solo line and her movement was nice!) and the chorus was nice to watch
PV as a whole: Of the 3, I thought I liked this in between! The fact that more members got lines here was nice and the set while simple was pretty effective. Masaki though has been rushing the ranks on this whole single by having many memorable lines it seems. Decent PV, not the best but passable I think.